Social networks can act as personalized search engines for people searching for legal service recommendations. Those who use their social community to ask questions are utilizing “social trust” as a conduit to their solutions. If executed well, Law Firm Marketing will be a cost-efficient way to drum up business.

A survey by the American Bar Association’s Legal Technology Resource Center concluded that 56% of attorneys are part of a social network. Of those social media websites, LinkedIn is the most used at 83% and Facebook comes in second with 68%.

Contingent upon the target demographics of your legal services, you may achieve more success with one social media website compared to another – but it is vital that you have an existence on all of them.

What many people do not grasp is how many potential clients are using social media. Social media websites are increasingly being used as personal search engines. As a result, Google and Bing have incorporated social media content into their search results.

Tens of thousands of search queries are carried out every day on Facebook for information and recommendations of products and services. It makes sense, doesn’t it? Who would you ask for a recommendation, especially if you are seeking a legal service – a Google search or a friend who personally endorses a specific service provider?

Establishing a group of referral sources on social media websites can help attorneys boost their referral rates. Social media networks help you keep in touch with your referral sources, so you can network with them more often. Once a connection is made you can send someone an email about a potential case or send a friendly reminder to them that you’re still interested in working together.

Here, the credentials of the Attorney Marketing Network, past successful matters, current undertakings and positive opinions of past clients can work very well in marketing the law firm to potential clients. Most clients usually go for services that have been tested before, and those promising the results they are seeking will get these clients. Such information is therefore valuable in marketing firms.